Resources Library by ANA

1992: Its effects on European and global marketing

The authors feel that the 1992 Single European Act is likely to bring about the most fundamental changes in European business ever seen. The paper examines awareness, attitudes and action being taken or intended to be taken by market research...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Roger Sargood, Malcom R. Mather

June 15, 1988

Strategic planning across Europe

Western Europe, viewed from overseas, appears to be a homogenous group of countries linked in harmonious union. Nine countries are linked, politically and economically through the European Economic Community and a further six through E.F.T.A. - The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Roger Sargood, Malcom R. Mather

Company: Gallup International Association

June 15, 1983

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Roger Sargood, David Lowe-Watson

Company: ESSO

June 15, 1983

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Roger Sargood

June 18, 1980

Research for progress, performance & profit

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger Sargood

June 15, 1976

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels

Authors: Roger Sargood, I. M. Hunt

Company: ESSO

June 15, 1972